Why Creative Cooks?

Even those who genuinely enjoy home cooking will find that the need to produce quality food on a daily basis can put pressure on the imagination. Our aim is to encourage creativity and fun in the kitchen: we want to promote great home cooking, yes, but this time for the cook's sake.

Creative Cooks is a new range of premium quality pre-prepared ingredients designed to help you skip straight to the creative jobs that make cooking (and eating) so enjoyable - more of the tasting, seasoning, stirring, drizzling, mixing and less of the peeling chopping, soaking, boiling, steaming.

We have researched ingredients that perhaps haven't become as popular here as they have elsewhere, and simply made them more fun to cook by pre-preparing them and matching them with delicious recipes, ready for you to add your flair to. These dishes are tried and tested, historic or family dishes that are hugely popular in the countries they originate from: Italy, France, Morocco, Spain... etc. You'll find that, from that starting point, variations are quickly inspired: for instance, a bean staple 'prepped' for an Italian dish works wonders for a Morrocan, Spanish or French one. Once the imagination kicks in ...why not Mexican, or how about an Italian-Scottish fusion?

This website, full of ideas and tips to feed your imagination, is part of the pleasure - it is here to start you off, but we truly hope that you will enrich the mix with your own ideas, fusions, variations, tips and suggestions. You can easily add to or cross-reference the recipes corresponding to the Creative Cooks products. We shall of course be releasing more products and recipes as we go, and if you sign up, can keep you updated with every extension to our range as it is launched.

Creative cooks is brought to you Epicure, a brand that has based its philosophy on the pleasure of good food since 1891. It was also developed with the help of James Moulson, a highly respected professional chef: "Creative Cooks is a way to have more of the making with less of the doing. Just a little bit of the preparation already done, what we call 'prepping' a dish, can free up the mind in so many ways." James's contributions are featured on this website.

The 20th century gave us convenience, with cans and packets, and there are 'cheats' galore already for the ingenious cook. Creative Cooks is the natural progression: a source of ideas and products to help make cooking more creative and to feed your imagination - as well as your family!